The new eCommerce enabled Kartel website has just gone live at http://www.kartel.ie. Packed full of superior design tailoring, there is something their for everyone from quality golf clothing to a full range of leisurewear including jeans, shirts, polos and knitwear. For over 25 years Kartel has been servicing the golf and leisurewear market and have become synonymous with high performance, teamed with superior styling. In 1997 they signed an emerging Irish golfer, Padraig Harrington. Since then, their partnership has gone from strength to strength and they have supported Padraig throughout his three major wins. Kartel was the Official Clothing Supplier to the 3 Irish Open for the third consecutive year in 2010. They were also the Official Clothing Supplier to the Ricoh Women's British Open in 2009 and 2010. Framework aided in the development of their brand story, establishing the tagline, tone and image storyboarding required to modernise this established brand. We then applied these new brand values to a highly functioning, SEO and user-focused eCommerce site that achieves excellent brand penetration and is both market and sales focused.