We’ve recently overhauled the www.giveirishcraft.com website to include many new Makers and Stockists as well as adding more imagery, banners and Maker information to aid you in your selection of fine Irish crafts at all budget ranges.
The shortlist reflects all those entries that have been selected to be part of this year’s exhibition, to be opened by the Lord Mayor of Dublin at 7pm on 7th November at the Harry Clarke Gallery, NCAD, 100 Thomas Street, Dublin 8. The exhibition will run until the 22nd November so be sure to get all your family and friends to check it out!
Those shortlisted are contenders for either or ’Commended’, ‘Highly Commended’ or ‘Winner’ to be announced at the Awards Ceremony on the 14th November in Vicar Street.
To view the full shortlist for all categories, click here.
A lot of charities rely on voluntary funding. This funding is carefully distributed and there are often more important things ahead of a generous budget for the website.
With this in mind, we offered our services free of charge to Value Added in Africa to help them develop a website for their Proudly Made in Africa brand.
With a cause that is so important it was imperative that their online presence was professional, modern and used up to date technologies. Communicating the purpose of the brand was key and we feel their new website clearly outlines what VAA are trying to achieve and the importance of their goals.
To read more about this project and to view the site, click here.
Who can believe it’s been a year since the G-Mac by Kartel site was built and launched by Framework Design.
To celebrate their successful partnership with Graham McDowell (and his equally successful year in golf), Kartel are giving their customers 20% off all styles purchased via the G-Mav by Kartel website for this week only.
So if you want to get your hands on the stylish range, click here are buy now.
Framework Design launch new site for Universal Floral
Framework Design has developed a new eBusiness website for Universal Floral, the number one provider of corporate plant décor throughout Ireland.
The new site mirrors the quality of service experienced by Universal Floral customers, which is always consistently excellent.
Promoting their extensive range of planters, containers, plants and floral displays, the site now also outlines their full service offering including plant maintenance and free consultancy. All customers can now place orders via the site.
Irish Pride Bunsters has teamed up with Calor Gas to help kick start your summertime fun.
Every week until week ending 13th September 2013 Irish Pride and Calor will give away one fabulous Sahara Gas Barbeque (RRP €149) and a voucher worth €22.15 for a free refill for a Calor 6kg patio gas cylinder.
They will also supply a useful barbeque kit and as no barbeque would be complete without lots of Bunsters buns and rolls, freshly baked every day in Irish Pride Bakeries, they are including a super Bunsters hamper.
Entering the competition is easy. All you have to do is send in your favourite barbeque recipe using Bunsters buns or rolls, the more unusual the better!
Why not attach a photo of your creation and they’ll share it on their website.
Can Online Loyalty Programs Increase Repeat Purchasing?
If you’re an online merchant, or if you have an online element to your overall business, you should consider a web-based loyalty program to increase your revenues through encouraging customers to make repeat purchases.
It may seem simple, but it’s surprising how few online retailers actually reward their customers for repeat purchasing. Despite the fact that through registration and purchase analyses they become a vital and informative resource for future product orders/development, a repeat customer is your bread and butter business.
Their individual orders may not have as high a value as one-off customers, but over time you’ll see that the yield from these committed brand ambassadors is vital.
A small incentive for any purchase shows that you instill value in their custom and by providing loyalty points, the upside is that they will initially want to increase their account value in order to benefit from a discount/free gift, but they will also continue to choose you over your competitors if they feel there is a reason to do so.
We all know that it’s cheaper to keep a customer than to attract a new one, so building a real and equally beneficial relationship with them is critical.
Gift cards, frequent purchase programs and loyalty point systems are all proven methods of retaining happy customers.
Two loyalty programs we have recently incorporated into client sites include 20-20 Insights (http://www1.20-20insights.com/) for Butlers Chocolates and Meridian Loyalty Solutions (http://www.retail-int.com/) for O’Briens’ Wines. In both cases the loyalty program on-site has been integrated with their in-store EPOS system ensuring complete communication between online and offline transactions.
The 20-20 Insights loyalty catalyst system is web based and is highly configurable and flexible to suit your specific needs.
Meridian uncovers drivers of purchase behavior in your customer base, developing sound strategies, and executing your plan to perfection.
If you have any questions about how your eCommerce website could benefit from an online loyalty program, please contact us now to arrange a consultation.
We have designed and developed a new eCommerce website for O’Briens Wine Off License Group, Ireland’s largest family owned drinks retailer, who ship directly and exclusively from over 55 wineries worldwide.
The site needed to reflect the quality of service experienced in-store, where staff are extremely knowledgeable and can offer expert assistance in selecting your product.
With a complete range of over 1,000 wines and the largest beer and spirits offering in the country, clear, intuitive navigation and user-focussed usability was imperative.
Hosting a multitude of user-focused features, such as a Quick Buy feature, Meet OUr Winemakers and an interactive Store Locator, the site also integrates with their in-store EPOS system (Meridian) to ensure seamless communication between online and offline loyalty programs.
We have designed the new e-Commerce website for LA Creative. Primarily focussed on selling their own brand of cosmetics and accessories, they will also provide a wide range of other luxury brands.
The sister site to the LA College of Creative Arts website, it was imperative that the retail site was immediately recognizable as part of the LA brand, but also had a unique feel to it’s overall look and feel.
Providing excellent salon services as well as an extensive range of beauty products, the site is a one-stop-shop for beauty aficionados.
To read more about the site click here or visit the site here.
Launched to co-incide with their ‘Efficiency for Business’ Event series, the new Digicom website is designed to showcase the breadth of experience their team have in identifying and supplying the perfect solutions for your Audio Visual and Print Management requirements.
It was important that their new website included a marketing edge and represented the size and scope of the company accurately, displaying their experience in servicing top-quality clients.
With an easily navigable content tree, the site gives a broad overview of Digicom’s service offerings and provides clear calls to action where relevant.
During the process Framework Design also undertook a complete rebranded for Digicom incorporating new logo, stationery, van livery and all associated media materials.
We have just completed and launched a new responsive site for Greystones Harbour Marina.
Designed to provide an optimal viewing experience - easy reading and navigation with a minimum of resizing, panning, and scrolling - across a wide range of devices (from desktop computer monitors to mobile and smart devices).
Developed for BJ Marine the site is targeted at both domestic and international boat owners. Utilising both appealing imagery and the latest web technologies, the site is optimised at all levels for an exciting user experience.
As a company, it is Toyota’s goal to perfectly match their customer’s individual requirements with the most suitable Toyota model. This is even more relevant when it comes to Fleets sales.
To assist Fleet Managers throughout Ireland, Toyota asked us to design and develop a website that specifically targeted their needs when making purchasing decisions and to answer these accordingly.
The resulting site is not only visually striking, but is also informative, factual and helpful. Employing a clean, modern layout and structure, this user-friendly site is both appealing and informational - reflecting the standards of Toyota Ireland’s Fleet offerings.
At the forefront of providing academic training and professional creativity across three college locations in Dublin, London and Los Angeles, LA College of Creative Arts is a serious contender in the academic and skill-based training of international creatives.
With alumni working in leading roles across the globe, LA College of Creative Arts asked Framework Design to design and develop their site to provide an online presence that represented the quality of their courses and tutoring.
Google AdWords can be a useful and effective method of driving traffic to your website, but how do you prevent the pitfalls of generating low-quality traffic?
Conversion rates are often shockingly poor when analysed properly, so are you better off investing in SEO, which generates higher organic listings instead?
The fist step is to ensure you understand the ‘Match Types’ options available. With Google Adwords there are several available:
Your advert will only be displayed if the precise keyword you have supplied is search for (with no additional words or phrases before or after it).
Your advert will be displayed if your keyword is contained anywhere within the search query
Modified Broad Match
Your advert will appear even in cases where there are misspellings, plurals and variations (e.g. large, largest, etc) and will also allow for the separation of words (e.g if you’ve bid on ‘web design’, you may appear in results for ‘web design in Ireland’).
This option will allow Google to show your advert for other terms that it feels are similar (e.g. orthodontist for dentist, solicitor for lawyer, Dublin for Tallaght, etc). This can lead to very dissatisfying responses for the search user, resulting in low-quality traffic.
There is also the fact that organic results are instantly more trusted, so you’re immediately at a disadvantage due to the fact that you’re an obvious paid-for-ad. To top this you’re also competing with other paid-for-averts, all offering the same or similar services, meaning that a user could potentially click on each advert to view your site before making a decision on which to contact. This can lead to many clicks but a poor conversion rate from an ad.
Three golden rules when setting up a campaign are:
1. When deciding on your bid amount, only pay what you feel the clicks are worth to you (based on experience)
2. Be extremely honest and accurate in your ad to ensure high-quality and relevant conversions.
3. Make sure your website is updated regularly, that it makes an excellent first impression and that calls to action are clear.
AdWords is only effective when it is constantly monitored, amended and maintained. It is a time commitment that can have hug pay-off if handled correctly. Setting a budget and sticking to it will also prevent you from running up larger bills than anticipated and will also focus you to select keywords and phrases that are truly relevant. You will absolutely see a spike in traffic if your campaign is well planned, thought through and followed through.
In short, AdWords is a shrewd move when promoting a new site. After the initial launch period though, you’re probably better investing in SEO and Social Media marketing, which will have a more profound influence on traffic in the long-term and is a better way of building community and repeat business.
And remember, whilst it is without doubt a very successful method of generating site traffic, this will only continue as long as you pay for the clicks.
If you’d like to discuss your Google AdWords campaign with Framework Design, contact us here and we’ll happily help you devise a plan.
Since the introduction of the iOS 6 upgrade on Apple products, and the subsequent shift to Apple maps, Google has seen it’s market share in China reduce by close to 50% in the third quarter.
It has now dropped from 2nd place in the previous quarter to sixth largest vendor in the national mobile maps sector, according to Analysys International.
The obvious cause is Apple’s September upgrade to its iOS operating system, which replaced Google maps with it’s own mapping product for China.
With popularity already on the decline since 2010, when Google decided to close its search engine at the Chinese domain google.cn following disputes with Chinese authorities over censorship issues, this will be a further blow to the global search engine’s Chinese presence.
With poor speeds and often blocked products, some say due to ongoing issues with Chinese authorities, Google is struggling to provide the service it is renowned for elsewhere internationally.
Chinese mobile maps continue to dominate the market with China’s AutoNavi coming out on top, whilst also providing the map data for Apple’s iOS 6 App.
Framework Design have just launched an eCommerce website for Butlers Chocolates, Ireland’s favourite luxury chocolatier for over 80 years.
Designed and developed to represent the quality of their product, cafés and merchandise, with multiple functions including product sales, tour bookings, café locator, loyalty management and brand marketing, it was essential that the site convey their brand ethos of ‘purveying chocolate happiness’.
The website utilises the Magento eCommerce CMS and is a true representation of the Butlers quality brand.
Visit the Butlers Chocolate website now to purchase your chocolate treat, book one of their extensive chocolate tours or to find your local Butlers Chocolate Café.
Clean, contemporary website launched for the Irish Tax Institute
As the premier body for Registered Tax Consultants in Ireland, the Irish Tax Institute (ITI) felt that their site had become dated and was neither intuitive nor maximising the possibilities for internal and user experience.
We initially worked closely with them to devise a work-flow and navigational structure that was more user-friendly and channelled browsers to their required content.
We also designed and developed a modern user interface that better represents the Institute as they stand now and introduced a colour-coded system to better define the three main user groups that access the site on a regular basis.
The process has resulted in a user-focussed website that successfully embodies the forward-thinking nature of the Institute and also the accessibility of their information.
To read more about this Framework design site, simply click here.
With more and more online and eCommerce businesses emerging both nationally and internationally, it’s no longer viable to simply set-up shop and wait for your customers to discover you. With increasing competition in the online sphere you need to be smart, efficient and regularly working on finding new custom and retaining it.
Research, Research, Research
There’s no way around this, you have to put the time in to find who your customers are, where they’re at and how you can attract them to your venture.
Your first step in your research should be to identify who your industry commentators and direct competitors are. List these in order of activity and success and establish which seem to be actively engaging with their target markets. Those that are not engaging with their customers via online resources can be removed.
You can then analyse what they’re doing to achieve this - are they utilising social media, blogging, newsletter marketing, etc? Have they established Facebook pages and Twitter accounts? How conversational are they with their users? Are they running incentive-led campaigns? Are their users responding and interacting with the brand?
Ideally you should also be looking at the topics being discussed, what they are talking about and which of these achieves high response rates and customer interaction. This will aid you in developing content that you know will be successful from the outset.
Once you’ve established which channels you should be utilising and have identified the type of content and tone you should be achieving, you then need to apply these to the social marketing plan you’ve identified through your research.
From Little shoots Great Trees Grow
It may seem you are talking to yourself at first, but by spreading the word through existing contacts, you’ll soon begin to notice your audience growing. You will need to constantly engage with your users, even if initially this is a limited number. Understand that this is your opportunity to try ideas out without a huge audience. Once your user list is established you’ll have defined the correct methods to sell your product or service.
Ensure your entries are topical and are interspersed with relevant keywords and phrases to establish high organic search engine rankings. Don’t fluff too much about your product/service - web users have short attention spans and are used to sorting the wheat from the chaff. Just give clear, concise information that is useful to the reader.
Also, giving them a voice through feedback, comments, etc on your chosen social media platforms will enable them to interact with your brand and will also provide some valuable information on how you’re doing and what could be done better.
Providing links to product/services you’re discussing makes it easier for your customer to instantly find data or make a purchase. It also establishes linking as a trusted source, ensuring maximum cross-promotional opportunities.
Providing them with options will will also establish a sense of control with the user, encouraging repeat visitations.
Retaining the Numbers
Your users will only become repeat business when they’re established as regular customers. Making repeat visits easy is your top priority. This can be achieved through loyalty schemes where users build up points that can be used against future purchases, or even through simply enabling them to register their details, which will ensure they do not have to do so on all repeat visits.
Keeping in constant touch is vital, but most of all providing an excellent service and ensuring your customer is kept happy will go a long way to reaping the rewards of a growing business.
We can help you with the process of launching, growing and maximising your business. To get in touch, simply contact us here.
Renowned as the go-to destination for contemporary fashion and beauty with the very best selection of the most exclusive and sought after brands from around the world, BT2 asked us to design their new website to promote their full range of clothing, accessories and beauty products to the Irish market.
Included are individual store pages, ‘New in Store’ Galleries, Gift Card purchasing, News & Blog, Cross-promotional opportunities, Event Diaries and Social Media integration. It also contains a ‘Playlist’ entertainment area where Users can enjoy and view BT2 videos.
Showcasing their eclectic and fashion forward brands such as Diane Von Furstenberg, MSGM, MiH Jeans, Karl by Karl Lagerfeld, Victoria Beckham, COS, Diesel and 7 for all mankind the website is a vibrant platform with which to interact with the BT2 brand.
To view the new BT2 website, which was recently launched by Framework Design, go to http://www.bt2.ie/
With a reputation for excellence on both sides of the pond, Helen Turkington, interior designer and purveyor of sophisticated interiors and products, asked us to design and develop her website.
With the dual task of profiling her interior design services and portfolio and also as an eBusiness/eCommerce model for her product ranges including fabrics, furniture, paints, flowers and Home Collection, it needed to function well both as a brochure for this established company and also as an online store.
The site design replicates Helen’s ethos of sophistication combined with simplicity and refinement.
We’ve all heard and seen the statistics - shopping cart abandonment has reached epidemic levels with some sources quoting up to 40% of checkouts ending without a conversion.
Irrespective of the loss in revenue, the likelihood of a repeat purchase from these users is also slim to say the least.
So how do we fix this problem? Single-page checkouts have proven again and again to work better. Online customers have little or no patience when it comes to form-filling and security procedures. Asking them to fill in several pages can lead to them getting frustrated and clicking away.
Unfortunately some payment services such as Mastercard’s 3D secure insist on multi-page checkout, leaving the site developers with no option but to implement this format, but the site owners can vote with their business by choosing options that do not insist on this level of security.
3D secure can be problematic due to forgotten passwords, time taken to fill in the forms, additional fees incurred, etc. It may sell itself on customer confidence, but is it working?
No, in our opinion - and that of an increasing majority on internet platforms. An A/B test carried out on the 2010 Vancouver Olympics online store showed that the simple, one-page checkout increased conversion rates by 21.8% over the multi-page version (based on a 50-50 split of users).
One-page checkouts just make sense. They’re quicker, easier, appeal to the online user mentality and provide a higher conversion rate. It’s a no-brainer!
This problem also applies to multi-page versus single-page forms. The single-page registration process (as in single-page payment processes) tend to be more successful as the users can see the entire form immediately, are less suspicious of the time it will take to complete and are less likely to bounce-from / leave the process half way through.
They can also see all of the questions in advance, make amendments/adjustments without having to return to previous pages, and are more likely to follow through to the end.
So, whilst multi-page checkout and form submissions may offer additional security and the ability to source more information, if the user is likely to abandon prior to completion, then what’s the point. If your system allows for single-page processes, then stick with it. You’ll benefit in the long run.
Small Business Finance Website Launched by Minister John Perry TD
Minister of State for Small Business, John Perry T.D., launched the Small Business Finance website, a joint initiative by the Irish Banking Federation (IBF) and Chambers Ireland, at an event in the National Gallery, Dublin.
Supported by additional content from sponsors Eversheds, Mazars and Energia, the Small Business Finance website is an open resource for small businesses of all backgrounds and at various stages of development on business planning and financial management.
Speaking at the event, Minister of State for Small Business, John Perry T.D, said:
“Ireland’s small business sector has thrived in the past and the Small Business Finance website is a sign of our innovative and enterprising ability for the future. Having addressed the information gap between larger business or financial organisations and the small business sector previously it is highly encouraging to see some of Ireland’s most capable businesses work together to create such a valuable resource, not just for the small businessman, but for Ireland’s overall economy. I commend those who have put such hard work into it and look forward to witnessing the rewards”.
We have just launched the new Auris Hybrid Microsite for Toyota Ireland.
Packed full of informative detail, the site also features the ten Auris Hybrid TV ads that are currently being aired.
Toyota just recently delivered its 400,000th hybrid in Europe - an Auris Hybrid. It was handed over to Valentine Nkwocha in Anderlecht (Belgium) as a company car from his employer CTG, an IT-consultancy.
To date, Toyota has sold more than 3.5 million hybrid vehicles worldwide, representing a reduction of more than 23 million tons of CO2. Following the recent European Commission results confirming the industry leadership of Toyota Motor Europe with the lowest fleet-wide average CO2 emissions in Europe in 2010, Toyota will offer even more choice for hybrid vehicles in 2012 when the new seven-seater Toyota Prius+ and Prius Plug-in Hybrid join the Prius to make up the Prius Family.
Launched in 2011, the New Yaris will soon be offered as a full hybrid version when the Yaris Hybrid makes its market debut later this year.
We would like to wish all of our clients and friends a very Merry Christmas and a Prosperous New Year.
Thanks to everyone for your continued business - it’s been a pleasure and we look forward to continuing the relationship in 2012.
This year, instead of sending cards or gifts, we have made a charitable donation to the ISPCC Christmas Appeal.
Last Christmas, 40% of children’s calls went unanswered due to a severe lack of resources. Over 90% of the income needed to fund the ISPCC services to children comes from the general public in Ireland.
For some children, Christmas is just another day to fear.
Established in Dublin in 1998 Setanta Asset Management Ltd, a wholly owned subsidiary of Canada Life Irish Holding Company Limited, is a dedicated value manager who invest clients’ money by following a ‘value’ framework laid out by Benjamin Graham.
Framework Design redesigned and developed their website to provide an attractive, professional and user-intuitive interface, bringing the focus on product to the fore and introducing clear calls to action.
The new site has successfully improved the navigational flow and ease of use and enhances the user experience.
Recently released data from Google has highlighted some interesting trends in web usage world-wide. Taken from all websites which have opted-in anonymous data sharing with Google Analytics (hundreds of thousands), the metrics are statistically significant. The figures supplied are from comparisons between November 1, 2010 and February 1, 2011.
Firstly, compared with a year ago, websites have seen reduced pages / visits (-0.4), average time on site (-0:26) as well as bounce rate (-1.2%).
Referral traffic has been hit the hardest in reference to average time on site (—1:48) and bounce rates (-1.1%), but has seen increased pages / visits (+0.1).
There has been an increase in all Traffic sources (apart from referral) with Search engines seeing the strongest increase (+1.0%) followed by Direct and Other (both at +0.3%).
Windows is still the most popular Operating System but has seen a reduction (-5.1%), while Mac (+0.7%) and Linux (+0.1%) have both seen increases.
You may have noticed a prevalence of square-shaped barcode like images popping up all over the place. They’re in shop windows, on our TV screens, on packaging and increasingly appearing in advertising.
Quick Response (or QR for short) codes are readable two-dimensional barcodes arranged in a square pattern on a white background. They can be used to encode text, URLs or other data.
Hugely popular in Japan, where they’ve been used for years, they allow product or company related data to be decoded at high-speed. Ireland is only recently adopting this technology and with the advent of free QR Code readers available for all Smart Phones, it seems they’re here to stay.
Once you have downloaded a QR reader to your smart phone, you can then quickly scan any QR code and capture the encoded data and view or save to your device. This may be your vCard contact information, a link to your site or an email.
More recently custom QR codes have begun to appear where brands have added logos and designs within the coded box. It is possible to alter the image to include your specific design, up to 30% in some cases, and for the code to still be readable.
You can do this by going to any paid or free QR generator (just search on your preferred engine). Two well known options are KAYWA and ZXing. Most ask what data you want to encode, which you then enter. Once this is complete you simply download the image or embed with the provided URL.
To manipulate the image simply open the image in PhotoShop (or other graphics application) and make the required amends. It will take a little trial and error to ensure that your code is still readable, but you should be able to make some interesting versions for inclusion on your site, your business cards or even for POS material or signage. You can even manipulate the shapes by changing colour, embossing or rounding the edges. Just have fun with it.
If you’d like us to develop a personalised QR code on your behalf, just contact us here
Congratulations to all the team at Meteor who took the Grand Prix Award at the inaugural Bord Gáis Irish Socila Media Awards. Their campaign was deemed to have demonstrated the best overall use of social media.
They also picked up two category awards in the ‘Integrated Social Media Campaign’ and the ‘Facebook Page for a Business (owner managed)’.
“It is great to see such well deserving companies be commended for successfully integrating social media into their business, marketing and customer relationship strategies,” said digital and social media manager at Bord Gáis Energy Eoin Ó Súilleabháin.
It’s always a pleasure to work with the Meteor team and we’re delighted with their latest success!
We’ve all seen it happen. Company websites that are developed at great expense, then due to insufficient promotion and poor quality SEO, they languish, providing no added benefit. If you’re not on the first page of results for your chosen keywords, you’re unlikely to receive any traffic from this source.
Although SEO is only one cog in the wheel of a website’s success, it is a vital tool that must be planned, managed and regularly maintained to achieve high organic placement on search engine result pages.
These are just some of the elements that should be considered when developing your SEO strategy:
Companies often make the mistake of using only jargon or industry terminology when devising their keywords. Remember that it’s what your visitors will search for that counts, and that’s not necessarily what you think it will be. Research is key - find out what your visitors are looking for and make sure your keywords reflect this. Your log files will be useful in determining the most commonly searched for terms.
Also ensure that your keywords are incorporated into your page titling, headings and within the body content of each page. Search engines will want to see that the content displayed in the page is reflective of the titles and headings.
Have a look at what your competitors are doing, especially those that are achieving top 5 organic ranking on the search engines. This will give you a good starting point to surpass what they are doing.
Most search engines rate a site depending on how many other sources are linking to it. The value of the link is dependent on the quality of the source that is linking to you, but all are recorded and relevant to a degree. It is presumed that if your site has a lot of incoming external links that you are providing relevant, good quality content.
Visitors are coming to your site for information - give it to them. The more respected you become within your field, the more links you will build from trusted sources.
If you’re launching a new site, a pay-per-click campaign will go a long way to establishing brand awareness and generating traffic. It is not always a viable long-term solution, but it’s certainly a useful method of achieving initial results that will build your SEO strategy in the future.
Directories, RSS & Social Bookmarking
This is a standard procedure that should be included in your website development. Submission to free directories such as DMOZ and Yahoo! are a good start but don’t underestimate the importance of paid directories that are relevant to your industry. Whether the directory is free or paid for, ensure that it is a quality source. Your local Chamber of Commerce, city resources and Wikipedia are also good sources for easy, quality linking.
Submit your quality content links to Digg and Del.icio.us. If they’re listed and popular it will generate lots of traffic to your site. RSS directories are similar to web directories, but contain collections of RSS feeds, instead of links to web sites.
Viral Marketing & Content Provision
If you’re generating good quality content, utilise it. There are a plethora of news, industry and information sites that are constantly looking for data. If you can syndicate your content to them, ensuring they provide a link to your site in return, you are easily generating constant, quality awareness of your brand and your expertise.
Don’t try and make a silk purse out of a sows ear. If you’re not providing useful, relevant content, don’t expect to achieve a high ranking. Write original content and make sure it’s accurate. Make it interesting and valuable to your visitors.
Start to blog and make it a ‘must visit’ resource for your visitors. Not only will it encourage you to keep an eye on what’s going on, but you’ll soon find that others will take notice. If the articles are interesting you’ll begin to get referenced, establishing a following and generating links to your site.
SEO takes time. Don’t expect instant results and know that there’s no finite timeframe. You’ll need to constantly adapt your strategy and content based on visitor requirements. You’ll also need to stay abreast of industry developments and share them with your customers. If you follow the rules, you’ll gain ground and should achieve the ranking you deserve.
To request a meeting to further discuss your SEO requirements, contact us here.
Toyota Regains Top Spot As World’s Most Valuable Automotive Brand
Toyota maintained the crown as the most valuable automotive brand for five consecutive years in the BrandZ report since it was first published in 2006, briefly featuring at the number two spot in 2010.
According to the report’s authors, one reason for Toyota’s resurgence in the latest edition of the report can be attributed to the overall resilience of the Toyota brand to overcome last year’s crisis in North America.
In addition, Toyota’s innovative full hybrid powertrain, found in an ever increasing number of Toyota and Lexus vehicles, remains the market leader thanks to its outstanding environmental and fuel efficient performances.
For Toyota, this result shows that the company’s efforts to connect with stakeholders with sincerity are well received. Toyota continues to conduct its business following the company’s Guiding Principles, and together with the Toyota Global Vision, aims to bring smiles to the faces of customers by exceeding expectations.
Lexus returns to the report’s Top 10 most valuable automotive brands with a brand value of US$ 3.7 billion (€ 2.6 billion).
Researchers at Millward Brown Optimer compile the annual brand value report by analysing the financial and business performances sourced from BrandZ, Bloomberg and Datamonitor™. The research company also conducts consumer surveys globally to evaluate the brand and its ability to generate demand.
AIGA has organised a Worldwide Day to debate design and G6 is taking part.
Add your voice to an open, digital dialogue on design. One Day For Design brings together a global community of designers and design enthusiasts to exchange ideas, challenge viewpoints and push boundaries - collaborating in real time on the future of our profession and the organizations behind it.
Spread the word.
Moderators of the event include: Alex Bogusky, Doug Bowman, Liz Danzico, Debbie Millman, Erik Spiekermann, Armin Vit, Alissa Walker and Katherine Walker.
Join the conversation in Room G6 where we will be taking part in the event from the opening moments. We will be joined online by other designers to take part in this worldwide event, debate what Ireland’s role is, what it might be and make a meaningful contribution to the discussion.
With the increasingly advanced development of mobile technology and the heightened usage by consumers for both mobile searching and purchasing, many more business owners are standing up and taking stock to ensure they’re utilising mobile web as part of their marketing strategy.
Analysts are predicting rapid increases in mobile web sales with some suggesting a figure of close to €3 billion by 2015, a vast increase on the €24.5 million spend of last year. Google have recently provided data on mobile internet searching, revealing that over 33% of mobile users search for localised content - services, products or addresses in close proximity.
Local and real-time searching is now an essential tool for targeting potential customers, especially as search engine applications for mobile devices are beginning to include your current GPS location in your mobile web search. Because mobile SEO can be very focused on location, it is now easier than ever to reach targeted markets within your own community or districts.
The introduction of smartphones, with larger screens and touch screen HTML browsers has increased the usability and appeal of mobile web browsing. Factor this along with the increase in mobile web speeds, and you’ve got new levels of functionality and personalisation.
How well your pages render on a mobile unit is fast becoming a vital evaluation in how well you rank, so it’s imperative that your site takes mobile browsing into consideration. With Google Adwords providing the ability to target mobile phones as well as traditional devices, you ignore this tool at your peril.
In the first three months of 2010, there was an increase of over 60% in search activity by iPhone and Android devices over the previous three months. With the introduction of ‘Click-to-Call” search ads, this increase is set to continue.
Apps are also a sure-fire way to increase traffic, sales and brand recognition, as long as there is real value to the consumer. So put simply, ignoring mobile web search and sales will ensure you’re left behind in an ever developing market.
To find out how you can harness mobile marketing, contact us here.
BrilliantRetail is a robust ExpressionEngine extension that offers advanced e-commerce functionality. Built into a Content Management System (CMS), clients can now update their own home page promo and create a product promo within the same admin.
With no monthly fee, no percentage of sales and no special host restrictions, BrilliantRetail allows you to get down to business sooner - with enough budget left over for advertising and online marketing.
ExpressionEngine is a Content Management System focused on business websites. It has a thriving developer community and over 1000 add-on’s making it easy to extend. Framework Design is now developing eCommerce websites using ExpressionEngine and the BrilliantRetail extension, so if you’re looking to expand your markets, reach a new client base and to get your product online, get in touch now for a quotation.
Despite the uncertainty of Ireland’s economic future, now is the time to plan your strategy and gain market share over your competitors. You now need to focus your efforts on both effective and cost effective marketing techniques. Investment in traditional marketing and advertising methods is just not cutting it with a media weary customer base, whereas investment in online marketing can provide clear, quantitative and reactive results at a much lower cost to your company.
To rise above the national and international malaise, you’ll need to be clearly and regularly responding to your customer’s requirements. Many solutions already exist to enable you to relay your products, services, current offers and promotions directly to your customers. Companies can tend to make the mistake of reigning in their marketing budgets when an economic downturn hits, but the opposite will ensure you’re highly visible within your market and will make a marked difference to your sales figures.
Current Web Content
A company website is often a first port of call for any customer researching a company. It’s your shop window, a marketing tool that is open 24 hours a day. Sites that are not part of an overall marketing strategy or that have uninspiring or dated content may be doing more harm than good. Regularly updated sites with clear calls to action and defined lead generation will provide a customer that is ready to make a deal. Ensure your site has an integrated content management system for regular internal content updates.
Search Engine Optimisation
Remarkably, many companies, even those with stellar websites, have not invested in a strategic SEO or SEM plan. Meta data revision and monitoring, keyword analysis, link generation, search engine submission, canonicalization and sitemap generation all go a long way to driving traffic to your site. Increased traffic will lead to increased sales leads. You can have the best site in the world, but if customers do not know it exists, it’s useless.
We’re in regular contact with our customers, or at least we should be. How many of us are sitting on a valuable, under-utilised resource - a database of previous and potential customer emails? By providing informative, useful or beneficial content directly to your customers, you’ll increase your chances of converting that contact into revenue. Keep in touch regularly, but ensure that the content is either educating them, saving them money or advising on how their overheads can be reduced.
Incentive Led Promotions
We all want something for free - it’s in our nature! Including an incentive in your offer or campaign will certainly yield a higher response rate. The incentive does not have to be enormous, but at least attractive enough for further investigation. By providing, for example, a prize draw or reduced rates to registered customers, you’ll quickly build a loyal customer following. The incentive should be directed towards your specific target market and should reflect their likely requirements.
This form of marketing has become more prevalent in today’s market. By getting your customers to sign up their friends or contacts, you’re opening up a hugely extended net of potential clients. It can simply be a ‘Thank you’ to your existing customers for their continued referrals or a discount on their next purchase for signing up 5 other contacts. Again, some thought should go into devising a plan that specifically targets your intended or existing markets.
Blogging is the gift that keeps on giving. Not only does it ensure you’re staying abreast of industry trends in order to pass them on to your readers, but it’s a highly prolific way of advertising your knowledge base and industry expertise. Who knows, something you’ve written may get referenced elsewhere, widening the intended audience. It is also a valuable source for SEO, brand building, relationship marketing and media and public relations.
Social Media & Social Networking
Whether you’re customer base is B2B or B2C, there’s a social network there to promote and publicize your goods or services. With Facebook now surpassing Google in some markets it’s clearly a must for any self respecting brand looking to converse directly with their consumer base. Linkedin is an example of how an excellent B2B social network can increase your profile. Twitter can be used to talk directly to any market. Irrespective of which network you choose (Facebook, linkedIn, Twitter, Bebo, delicious, Mumsnet, etc) , it can generate qualified leads, reduce overall marketing expenses, provide valuable exposure, increase your search rankings and drive traffic to your site.
Usually concentrating on a specific offer, service, event or product a Microsite is an excellent method of providing a marketing message outside of the overall branding message of your parent site. They are highly targeted promotional tools that communicate directly with a specified audience. They enable you to provide more in-depth detail than you would maybe supply on a parent site and search engines love them for their relevant keywords focused around a particular product or service. These are excellent tools for product launches, competition registration and event management among others.
Don’t lose focus and reduce your budget during a recession - invest, grow and prosper. Whatever your requirements for online marketing, we’d be happy to meet with you to devise a plan that best suits you and your customers. Click here to contact us.
We’d hoped to get it out earlier in the new year, but better late than never. Yes, we’ve just released the latest version of CANDY, our PDF magazine, and we hope you like it!
The Troubled Soul Issue features an exclusive interview with LA skateboard legend Buddy Carr and his graphic collaborator Antonio Carusone from New York. Also featured are some killer slides from both Heiko Muller and Stina Persson, both of whom are creatively on top form.
So in the spirit of freedom, we hope you’ll forward this on to someone you think would like it. Or even better, post it somewhere people will see it and get the same great feeling we do when promoting good work.
We are seeking full-time applicants for the role of Senior Web Designer for our dynamic multimedia firm.
What are we looking for?
As our senior front-end designer, your primary focus will be to apply your web design skills to conceptualise and execute outstanding graphic user interfaces, web strategies, and visual elements while forming a productive creative partnership with our managing director and leading web developer.
What do you need?
• Degree in design or equitable experience.
• Minimum of 5 years prior agency experience in web development.
• Expert knowledge of Adobe Creative Suite 4/5 (Photoshop, Illustrator, Flash).
• Ability to drive projects from concept to launch (ie, site architecture, wireframing, concept development, typography, image use, production techniques & front end web programming).
• Experience working with back-end developers (PHP, ASP, .Net) building database-driven content sites.
• Experience working with and designing for common CMS’s including: WordPress, ExpressionEngine and Magento.
• A strong understanding of web design, best practices, usability techniques, and the technical capabilities and limitations of the web.
• Experience with site beta testing across multiple platforms and browser types.
• Ability to project manage multiple concurrent projects for a variety of clients.
• Proven record of delivering high-quality design and front-end code with tight deadlines.
• Ability to conform to shifting priorities and to execute tasks in a high-pressured, creative environment.
• Outstanding communication skills.
• SEO and Social Media Promotion a plus.
Congratulations to our clients Learnosity who have been shortlisted in the ‘Best in e-Learning’ category at the 2011 Digital Media Awards.
Judged by a panel of industry experts, the DMAs have been honouring excellence in the digital sector since 2003, with a record number of entries across the 20 categories submitted this year.
The Best in e-Learning category recognises unique interactive learning experiences and innovation or excellence in the use of digital technology to deliver e-learning or training.
The winners will be announced at a gala ceremony in the Convention Centre Dublin on 11th February. The host for the evening will be Mark Little the well known Irish journalist, television presenter, author and social media visionary.
We are delighted with their nomination and wish them the best of luck on the night.
The new eCommerce enabled Kartel website has just gone live at http://www.kartel.ie. Packed full of superior design tailoring, there is something their for everyone from quality golf clothing to a full range of leisurewear including jeans, shirts, polos and knitwear.
For over 25 years Kartel has been servicing the golf and leisurewear market and have become synonymous with high performance, teamed with superior styling. In 1997 they signed an emerging Irish golfer, Padraig Harrington. Since then, their partnership has gone from strength to strength and they have supported Padraig throughout his three major wins.
Kartel was the Official Clothing Supplier to the 3 Irish Open for the third consecutive year in 2010. They were also the Official Clothing Supplier to the Ricoh Women’s British Open in 2009 and 2010.
Framework aided in the development of their brand story, establishing the tagline, tone and image storyboarding required to modernise this established brand. We then applied these new brand values to a highly functioning, SEO and user-focused eCommerce site that achieves excellent brand penetration and is both market and sales focused.
Show-EE is the official ExpressionEngine Content Managements System (CMS) showcase gallery for the best designed and built ExpressionEngine sites on the internet.
Show-ee was created by Jeff Claeson of Dreamtime and Marcus Neto of Blue Fish Design Studio. They wanted a place that the ExpressionEngine community could use to showcase their work.
“Because ExpressionEngine is so flexible it is interesting to see how other developers utilize that flexibility. Our goal is to provide the most comprehensive listing of ExpressionEngine sites anywhere. At the same time we want to keep the quality of the sites as high as possible. We base that on not only design aesthetic but also the details of the ExpressionEngine implementation.”
ExpressionEngine is a commercial Content Management System (CMS) built on an Open Source foundation. It’s codebase is 100% open, transparent and extensible making it a good fit with a lot of our client sites.
We’re very proud to have been featured on Show-EE, particularly so soon after launch!
Unsurprisingly, Irish retailers have been slow to adopt the internet as an integral part of their sales plans. This may be in response to the fear some of us have had previously about providing credit card information online. Or perhaps it is because our nationwide broadband can be slow. However, with more and more Irish consumers chasing online bargains, and with broadband now more widely available, a sudden surge in online retailing has taken Ireland by storm.
We’ve become accustomed to researching product online and price comparison is commonplace. Now that Irish retailers are jockeying for sales with endless competitors worldwide, we need to provide excellent product, value for money, efficient fulfillment and a varied and regularly changing stock.
Unbelievably, some of our largest domestic brands are still not trading online. With newly formed competitors snapping at their heels, this may prove to be damaging to their spreadsheets. We’re traditionally a nation who enjoy value and choice and the ease with which you can compare online is informing our purchasing habits. Forcing our customers to spend their hard-earned cash with local and overseas competitors is shortsighted, but easily allayed.
When setting up an online store, you’re not only making your product available to your local traffic, but to any customer world-wide that has accessed your site and to whom you’re willing to deliver. Additionally, the cost of expansion into new and diverse markets is minimal in comparison to traditional expansion expenditure. There is no need to store vast amounts of stock and product can be relatively easily turned over on a regular basis.
Finally, good quality product imagery and clear, informative product descriptions can go a long way to ensuring excellent SEO.
Now is definitely the time to maximise your sales potential by investing in an eCommerce store. Let us take you through the options and find the right solution for your business model. To arrange a call back or to book a meeting, click here.
Some eCommerce sites developed by Framework Design include:
Never before has it been so important to have a direct dialogue with your customers. Gone are the days when ineffective banner advertising was considered the cutting-edge of online marketing. The seismic shift in techniques has opened up a whole array of emerging technologies such as:
- Email Marketing
- Social Networking
- Blog Marketing
- Video Marketing
- Incentive Led Campaigns
- Search Engine Optimisation
Whilst it might seem daunting at first, the benefits of embracing online marketing can be considerable. In the current economic climate budgets are being stretched and we are all seeking methods to market our products and services efficiently and more effectively. Unlike traditional advertising techniques, online marketing offers you the opportunity to track real-time results, convert customers instantly, target specific demographics and make changes to your campaign immediately in response to monitoring, tracking and performance.
Which format of online marketing you choose very much depends on your objectives and your target demographic. Whilst social networking is an excellent tool for interacting and generating a community of dedicated and loyal B2C consumers, a specifically planned, incentive-led Email Campaign might be more suitable for B2B sales promotion.
But remember that the traditional rules of marketing still apply - it’s only the arena that has changed.
Harnessing its potential is easier than you think. We’d be delighted to meet with you to discuss how an Online Marketing Plan can achieve brand awareness, drive new customer conversions and increase your sales prospects. To arrange a call or request a meeting click here.
Launched June 2005 to showcase Irish creativity alongside international equivalents to a worldwide audience, Candy have since produced 13 issues to worldwide audiences. The two most recent issues are available to purchase on iTunes.
With themes including Photography and the Society 6 issue, the magazine continues to act as a source of inspiration to creative folk in all fields.
Look out for several new issues due out in 2011, all of which will be available for your iPhone and iPad.
We have just won the account to develop a new website for Setanta Asset Management, the primary asset manager for Canada Life in Ireland and other European countries.
Setanta was established in Dublin in 1998 and has grown steadily since then, now managing €4.9bn (Sep 2010) in assets for Great–West Lifeco Inc group companies with clients in Ireland, Germany and Canada as well as other third party institutions.
We will be developing a new user-focused site and integrating a content management system. The new site will go live early in the new year.
The new site for the Craft Council of Ireland has just been launched. Designed and developed to promote the sale of Irish craft, http://www.giveirishcraft.com/ enables the user to view selected products under groupings of Jewellery, Pottery & Ceramics, Fashion & Accessories and Home & Gifts.
The site showcases contemporary craftwork created by Irish makers that combines the highest quality craftsmanship with a consideration of material and technique that sits comfortably on the international stage. A diverse range of creative products is on view and also included is information on the Makers throughout the country as well as the Stockist locations and contact details.
Designed by CodyDelahunty and built by Framework Design, the result is a successful promotional site that encourages the purchase of authentic Irish-made crafts.
The latest edition of Candy Magazine has just been launched. Curated in collaboration with our good friends on the west coast of the United States that is America, this issue is promoting the work of 15 very talented up and coming creatives.
Includes inspirational work from the likes of Clemens Behr, Paul Octavious, Westandbydesign and Tom Kitchen to name a few. So, if you’re an established professional looking for fresh insights or newly qualified and seeking knowledge on how these young guns are making their mark, this issue is for you.
Available to download from here and to purchase for your iPhone/iPad here
We have just launched the new Digicom Events site. Designed to promote and manage all Digicom promotional activities, the site is currently featuring the Aviva Stadium event.
An Irish firm specialising in audio-visual and document management equipment and services, Digicom required a suite of marketing tools, including an events microsite (editable via CMS), a range of eNotification templates, incentive led programs and an online gallery for after promotion display.
The integrated campaign and all associated marketing activities also included content development and has been hugely successful in generating interest in their company events and developing brand awareness.