Toyota maintained the crown as the most valuable automotive brand for five consecutive years in the BrandZ report since it was first published in 2006, briefly featuring at the number two spot in 2010.
According to the report’s authors, one reason for Toyota’s resurgence in the latest edition of the report can be attributed to the overall resilience of the Toyota brand to overcome last year’s crisis in North America.
In addition, Toyota’s innovative full hybrid powertrain, found in an ever increasing number of Toyota and Lexus vehicles, remains the market leader thanks to its outstanding environmental and fuel efficient performances.
For Toyota, this result shows that the company’s efforts to connect with stakeholders with sincerity are well received. Toyota continues to conduct its business following the company’s Guiding Principles, and together with the Toyota Global Vision, aims to bring smiles to the faces of customers by exceeding expectations.
Lexus returns to the report’s Top 10 most valuable automotive brands with a brand value of US$ 3.7 billion (€ 2.6 billion).
Researchers at Millward Brown Optimer compile the annual brand value report by analysing the financial and business performances sourced from BrandZ, Bloomberg and Datamonitor™. The research company also conducts consumer surveys globally to evaluate the brand and its ability to generate demand.