We have designed the new e-Commerce website for LA Creative. Primarily focussed on selling their own brand of cosmetics and accessories, they will also provide a wide range of other luxury brands.

The sister site to the LA College of Creative Arts website, it was imperative that the retail site was immediately recognizable as part of the LA brand, but also had a unique feel to it’s overall look and feel.

Providing excellent salon services as well as an extensive range of beauty products, the site is a one-stop-shop for beauty aficionados.

To read more about the site click here or visit the site here.

Launched to co-incide with their ‘Efficiency for Business’ Event series, the new Digicom website is designed to showcase the breadth of experience their team have in identifying and supplying the perfect solutions for your Audio Visual and Print Management requirements.

It was important that their new website included a marketing edge and represented the size and scope of the company accurately, displaying their experience in servicing top-quality clients.

With an easily navigable content tree, the site gives a broad overview of Digicom’s service offerings and provides clear calls to action where relevant.

For more information on the site, click here.

We have just completed and launched a new responsive site for Greystones Harbour Marina.

Designed to provide an optimal viewing experience - easy reading and navigation with a minimum of resizing, panning, and scrolling - across a wide range of devices (from desktop computer monitors to mobile and smart devices).

Developed for BJ Marine the site is targeted at both domestic and international boat owners. Utilising both appealing imagery and the latest web technologies, the site is optimised at all levels for an exciting user experience.

For more information on the site click here.

As a company, it is Toyota’s goal to perfectly match their customer’s individual requirements with the most suitable Toyota model. This is even more relevant when it comes to Fleets sales.

To assist Fleet Managers throughout Ireland, Toyota asked us to design and develop a website that specifically targeted their needs when making purchasing decisions and to answer these accordingly.

The resulting site is not only visually striking, but is also informative, factual and helpful. Employing a clean, modern layout and structure, this user-friendly site is both appealing and informational - reflecting the standards of Toyota Ireland’s Fleet offerings.

To view more information on the site click here.

At the forefront of providing academic training and professional creativity across three college locations in Dublin, London and Los Angeles, LA College of Creative Arts is a serious contender in the academic and skill-based training of international creatives.

With alumni working in leading roles across the globe, LA College of Creative Arts asked Framework Design to design and develop their site to provide an online presence that represented the quality of their courses and tutoring.

For more information on the website click here, or visit the LA College of Creative Arts website now.

This year instead of sending cards and gifts we have made a charitable donation to support the ISPCC Christmas Campaign.

This Christmas the ISPCC are highlighting that Christmas day is not always filled with moments of joy and happiness but can for some children be a day filled with fear and sadness.

On Christmas day last year Childline received 1,387 calls from children in need, children that had no where else to turn to but to call Childline so their voice could be heard - a very worthy cause!

Christmas opening hours:

Framework Design will close at 1pm on Friday December 21st, 2012.

We will reopen in the New Year on January 3rd, 2013.

Google AdWords can be a useful and effective method of driving traffic to your website, but how do you prevent the pitfalls of generating low-quality traffic?

Conversion rates are often shockingly poor when analysed properly, so are you better off investing in SEO, which generates higher organic listings instead?

The fist step is to ensure you understand the ‘Match Types’ options available. With Google Adwords there are several available:

Exact Match
Your advert will only be displayed if the precise keyword you have supplied is search for (with no additional words or phrases before or after it).

Phrase Match
Your advert will be displayed if your keyword is contained anywhere within the search query

Modified Broad Match
Your advert will appear even in cases where there are misspellings, plurals and variations (e.g. large, largest, etc) and will also allow for the separation of words (e.g if you’ve bid on ‘web design’, you may appear in results for ‘web design in Ireland’).

Broad Match
This option will allow Google to show your advert for other terms that it feels are similar (e.g. orthodontist for dentist, solicitor for lawyer, Dublin for Tallaght, etc). This can lead to very dissatisfying responses for the search user, resulting in low-quality traffic.

There is also the fact that organic results are instantly more trusted, so you’re immediately at a disadvantage due to the fact that you’re an obvious paid-for-ad. To top this you’re also competing with other paid-for-averts, all offering the same or similar services, meaning that a user could potentially click on each advert to view your site before making a decision on which to contact. This can lead to many clicks but a poor conversion rate from an ad.

Three golden rules when setting up a campaign are:

1. When deciding on your bid amount, only pay what you feel the clicks are worth to you (based on experience)
2. Be extremely honest and accurate in your ad to ensure high-quality and relevant conversions.
3. Make sure your website is updated regularly, that it makes an excellent first impression and that calls to action are clear.

AdWords is only effective when it is constantly monitored, amended and maintained. It is a time commitment that can have hug pay-off if handled correctly. Setting a budget and sticking to it will also prevent you from running up larger bills than anticipated and will also focus you to select keywords and phrases that are truly relevant. You will absolutely see a spike in traffic if your campaign is well planned, thought through and followed through.

In short, AdWords is a shrewd move when promoting a new site. After the initial launch period though, you’re probably better investing in SEO and Social Media marketing, which will have a more profound influence on traffic in the long-term and is a better way of building community and repeat business.

And remember, whilst it is without doubt a very successful method of generating site traffic, this will only continue as long as you pay for the clicks.

If you’d like to discuss your Google AdWords campaign with Framework Design, contact us here and we’ll happily help you devise a plan.

Since the introduction of the iOS 6 upgrade on Apple products, and the subsequent shift to Apple maps, Google has seen it’s market share in China reduce by close to 50% in the third quarter.

It has now dropped from 2nd place in the previous quarter to sixth largest vendor in the national mobile maps sector, according to Analysys International.

The obvious cause is Apple’s September upgrade to its iOS operating system, which replaced Google maps with it’s own mapping product for China.

With popularity already on the decline since 2010, when Google decided to close its search engine at the Chinese domain google.cn following disputes with Chinese authorities over censorship issues, this will be a further blow to the global search engine’s Chinese presence.

With poor speeds and often blocked products, some say due to ongoing issues with Chinese authorities, Google is struggling to provide the service it is renowned for elsewhere internationally.

Chinese mobile maps continue to dominate the market with China’s AutoNavi coming out on top, whilst also providing the map data for Apple’s iOS 6 App.

Framework Design have been shortlisted in the Digital Design - Website Design category for the www.frameworkdesign.ie website.

The 14th Annual Institute of Designers in Ireland Awards will be held on November 8th at the Sugar Club in Dublin.

The Awards are an occasion to celebrate the excellent standard of design achieved by designers on the island of Ireland for 2011/20012.

We’re delighted that our own site has cut the mustard and have our fingers and toes crossed that we’ll come home with a trophy.

Framework Design have just launched an eCommerce website for Butlers Chocolates, Ireland’s favourite luxury chocolatier for over 80 years.

Designed and developed to represent the quality of their product, cafés and merchandise, with multiple functions including product sales, tour bookings, café locator, loyalty management and brand marketing, it was essential that the site convey their brand ethos of ‘purveying chocolate happiness’.

The website utilises the Magento eCommerce CMS and is a true representation of the Butlers quality brand.

Visit the Butlers Chocolate website now to purchase your chocolate treat, book one of their extensive chocolate tours or to find your local Butlers Chocolate Café.