Welcome to the new microsite for Toyota Ireland, promoting the Auris Hybrid, which has just been launched.
A hybrid powertrain combines 2 different power sources in one vehicle. By combining an electric motor with an internal combustion engine, the best aspects of both power sources can be used, resulting in fuel efficient, clean and powerful performance. Delivering fuel consumption of up to 72.4mpg, and with even less emissions it comes with very low road tax.
Also, you don’t need to plug it in to charge the car – it charges as you drive and brake which is known as Regenerative Braking.
Similar to an energy saving light bulb which uses less electricity to produce the same amount of light, the hybrid powertrain uses less fuel as the battery kicks in so you’re not wasting fuel.
Hybrid Synergy Drive delivers driving performance that can only be experienced with a full hybrid vehicle. During acceleration, the high-output electric motor delivers a response better than is possible with most gasoline vehicles.
The results: smooth acceleration with no shift shock and sustained acceleration power. The acceleration performance compares to that of conventional 2l engine vehicles.
Outlining many product details and benefits of Hybrid ownership, the site also features the 10 TV ads launched to promote the model.
Designed and developed by Framework using the ExpressionEngine CMS, the site is the perfect promotional accompaniment to the off-line campaign.