Overview

We designed and developed the new Irish Pride branding site to promote their range of Irish baked bread products. The content is informative and the company brand is clearly applied to all sections.

We also recommended and included an educational element to the site, introducing the Food Pyramid, the Baking Process and the nutritional value of ingredients through the ‘Build Your Own Sandwich’ tool.

Worksheets have also been provided that can be utilised by parents or teachers. The Recipes section enables the User to browse a delicious range of existing suggestions, or to add their own. The site is primarily targeted to school age children and their parents.