What Are The Benefits of Magento In eCommerce Store Development?

Strategising and managing your eCommerce processes is no mean feat if the foundation of your online store is not robust. Today's online business owners are constantly seeking out better platforms to ensure the best user experience possible. Catering to your customers' needs in a faster, efficient and productive way is vital to the success of your store.

This can be a significant challenge, one that is easily achieved by developing your site using the Magento eCommerce platform. As it's open source you're at an advantage from the outset, with a large, fast-growing and talented community of developers continuously improving the system and providing thousands of extensions that will meet any online store's requirements.

We have extensive Magento eCommerce development experience and have used Magento to deliver many onlines stores including custom integrations to a number of ePOS and accounting systems, so we're sure of it's capabilities. However, if you've ever needed evidence as to why Magento is the leading eCommerce platform with 40% marketshare and trusted by over 240,000 leading merchants world-wide, here are a sample of advantages:

1. It's packed full of useful features

Magneto facilitates layered navigation, advanced search, wish lists, favorites, product comparisons, multi store feature, email list, grouped products and content management system for static pages as well as SEO performance. Features of an e-commerce website are the foundations delivering user experience and customer satisfaction and Magento is currently excelling.

2. It's a flexible solution

Irrespective of the size, requirements and budget of any business, the flexibility of Magento can be utilised to get the best solution for you. Whilst ‘Magento Go’ will suit small businesses, ‘Magento Enterprise’ serves medium and large businesses perfectly.

3. It has a keen SEO edge

‘Magento SEO’ has solved multiple issues by facilitating better optimisation of an eCommerce site. Page traffic, duplicate content, landing page, indexing, etc are all efficiently managed if a website is developed on Magento.

4. Carting

Magento shopping cart development helps customers to follow the step-by-step process for purchasing the desired product. Moreover to offer customers multiple options, a business can choose from almost fifty payment gateways to integrate with its Magento ecommerce website.

5. Multiple store management

Before Magento, managing multiple stores from a single administrative panel was either cumbersome or inconvenient. However, now with Magento, each store can be set up distinctly with its unique product catalogue. Running and managing an online business 24-7 has become stress-free.

6. Mobile integration made easy

In our mobile era, Magento Mobile will establish a fulfilling brand experience for consumers who use their smart phones and mobile devices to connect anytime and anywhere.

7. In-depth reporting

Administration of websites is easier with Magento as compared to other eCommerce platforms due to its excellent reporting. Business owners can access in-depth reports on the performance of their websites outlining detail such as what is on demand, what has gone out of stock, new items in market, etc. The current situation of their ecommerce businesses can be instantly analysed, allowing for better strategising.

8. No Geographical Constraints

Language and currency are two considerable factors when an eCommerce website caters to a wide geographical audience. Magento, with its unique features, can blur these boundaries and can enable shopping from almost any corner of world.

9. Order Management

One of the most useful facilities Magento offers online store owners is the ability to take care of orders in a hassle-free way. The admin panel can create, view, edit and fulfill orders, raise invoices (single or multiple), print packing slips, create email notifications and RSS feeds for new orders, and also the creation of re-order. All extremely useful tools when running an online store.

10. Additional Extensions

All Magento versions need one or the other plugins and add-ons to inculcate every need of a business while developing an eCommerce website. Adding extensions is easily facilitated as the platform continues to grow and mature without disrupting the current settings. This also helps in introducing timely changes in the website.

To read more about the benefits of Magento click here.

We'd be happy to discuss how Magento could benefit your business. Click here to arrange a meeting with one of our team.

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