The Proudly Made in AfricaTM logo represents the extension of fair trade, communicating to consumers that the product they have bought has made a difference to the community that produced, created, packaged and marketed it.
Value Added in Africa asked us to develop a site that reflected the quality of the support they were providing to these developing African companies through the PMIA mark and also to represent their clients’ product ranges in a commercial and credible way.
We offered our services free of charge as we strongly believe in what they are doing as an organisation - encouraging sustainable development within Africa to ensure that they are benefitting both socially and economically from their commercial endeavors.
The site combines a sense of a continent steeped in traditional methods with an emerging economic progress that is beginning to make waves internationally.
The website had several functions - educational, commercial and social - and also several target markets including companies looking for overseas stockists, stockists sourcing quality products and the general public looking for alternatives to the usual brands.
The site showcases all that is good about African developmental support and positively conveys the success of this programme to date.
Framework is a full-service agency run by a multi-award winning team. We provide multimedia services, solutions, consultancy, online marketing and applications.
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