Insomnia Coffee Company is Ireland’s leading independent premium coffee chain. Grown from a single location in a Galway bookstore 1997 they have expanded to 90+ coffee shops across high street and through partnerships with SPAR and Eurospar in addition to other Irish Retailers such as Eason, Fresh, Meadows & Byrne, An Post, Heatons, Compass Catering, Debenhams and most recently Penneys. In addition the company has 180+ self-service units in operation, both in Ireland and the UK.
Insomnia required a new Irish Website and also a UK Website as they are quickly expanding in this new market. Both sites needed to be fully responsive for viewing on all devices and had to represent the brand personality, enable customers to engage with content such as menus and location searches, whilst also evoking the brand ethos and story. The sites also promote Franchise opportunities to interested parties and provide seasonal menus, which are update on a regular basis.
Both sites utilise large scale imagery of the excellent Insomnia products as well as their café environs. The websites are built using the Expression Engine content management system, allowing multi-site management, enabling the team to make amends to either site via the one dashboard.
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