Toyota Ireland
Overview
Introduced into the Irish market in 1973 Toyota Ireland is a 100% Irish owned company responsible for the sale and distribution of Toyota passenger and commercial vehicles through its network of 43 dealerships located throughout Ireland.
Toyota Ireland and its Dealer network employ 1200 people and recently sold its 500,000 car to an Irish customer.
Toyota has been voted the most admired motor vehicle company globally and ranks first for quality and social responsibility within the car industry. Industry observers regard Toyota as the most efficient and highest quality producer of motor vehicles, laying testament to the 'Built for a better world" tag.
Detail
We designed and developed all aspects of a multi-award winning Marketing and eBusiness website for Toyota Ireland.
On the main Toyota website features include a car comparator, finance calculator, configuration, insurance quotations, nationwide assured used car database, news, promotions, dealer sub-sites and more. We undertook a complete site audit of the Toyota Ireland website, focusing on usability, functionality, interactivity, traffic flow, SEO, CRM and content quality.
We also surveyed over 300 customers, which provided detailed feedback on how to improve the user experience. These results, in conjunction with data retrieved from analysis of site statistics, helped us define the problem areas and necessitated the development of the new site, incorporating all current site requirements.
The Toyota.ie site has now consolidated its position as the most visited Motor Manufacturers website in Ireland (www.alexa.com). It has increased levels of engagement, with visitors now spending an average of over 11 minutes whilst browsing. The percentage of customers who use the Toyota Ireland website and go on to buy a Toyota car has increased from 32% to 35% and over 60% of enquires are now received online from the website / micro-sites.
Other projects completed for Toyota include the Toyota Fleet and Accessories websites, individual launch micro-sites and a dedicated Toyota Forklift website. We have won multiple awards for our work with the Toyota brand, for design, innovation and technology development.
Testimonial
“They have had an excellent understanding of our needs from the beginning. We would describe their creative efforts as top class and they are always excellent at portraying the look and feel we want for the Toyota brand. They have worked very hard on the Search Engine Optimisation end of our project again delivering excellent results for us. A very helpful team who go out of their way to facilitate customer needs."
Michael Gaynor,Toyota Ireland
Expertise,Industries & Technologies
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