Insomnia Case Study

Insomnia required new Irish and UK websites as they are quickly expanding throughout both markets. Each website needed to be fully responsive for viewing on all devices and had to represent the brand personality, enable customers to engage with content, including menus and live location searches, whilst also evoking the brand ethos and story.

The websites also needed to promote Franchise opportunities to interested parties and provide seasonal menus, which are updated on a regular basis. Both also needed to utilise large scale imagery of the excellent Insomnia product range, as well as their café environs.

The websites needed to strongly incorporate the styling used throughout their branding and in their café interiors. They are built using the Expression Engine content management system, allowing multi-site management, enabling the team to make amends to either site via the one dashboard.
 

As the sites are targeting two slightly differing markets (Ireland, where they’re a well established brand and the UK where they are an emerging and growing brand), it was imperative that the site design instantly gave them gravitas and also ensured they were immediately recognised as a serious played in the coffee market. 

The introduction of the Insomnia personality was paramount to the success of the brand online, evoking the playful side, whilst also developing credibility in their product offering. We worked closely with the Insomnia marketing team to ensure that all elements of the brand were presented to the user, ensuring that their every need was met when reaching the site. The integration of their ‘Treats’ loyalty programme, the provision of a store locator, the ability to easily update menus, etc were all conducive to providing an excellent user experience.

We believe that the new websites not only centre around what users need from the site, but are also playful, engaging and beautiful to look at. We build all of our sites to include as many user types as possible, even if the brief does not require it. The site was built on the ExpressionEngine CMS, a user-friendly and inclusive platform. It is also an extremely secure CMS. The site is fully responsive for viewing on all devices. We used language that is instantly comprehensible to all users, in a clear and structured manner. We incorporated imagery and graphics to further illustrate the messages employing clear, concise terminology and large font sizes for legibility. We also tested accessibility for both language and contrast.

The brand values are firmly set and the websites' establish Insomnia as a major player in the independent premium coffee, introducing this brand into the UK market, whilst also promoting it's standing in the Irish market.

Visit the Insomnia Irish Website

Visit the Insomnia UK Website

"Framework Design have been, and continue to be, an absolute pleasure to work with. They were willing to help in every way, developing a professional and attractive website which showcases our brand very well. Cameron and his team really listened and worked very well with the style and design that we were looking for, always at the end of the phone or email when required and always listened and took on board our ideas and made them happen."

- Fiona O'Doherty, Head of Marketing