Never before has it been so important to have a direct dialogue with your customers. Gone are the days when ineffective banner advertising was considered the cutting-edge of online marketing. The seismic shift in techniques has opened up a whole array of emerging technologies such as:
- Email Marketing
- Social Networking
- Blog Marketing
- Video Marketing
- Incentive Led Campaigns
- Search Engine Optimisation
Whilst it might seem daunting at first, the benefits of embracing online marketing can be considerable. In the current economic climate budgets are being stretched and we are all seeking methods to market our products and services efficiently and more effectively. Unlike traditional advertising techniques, online marketing offers you the opportunity to track real-time results, convert customers instantly, target specific demographics and make changes to your campaign immediately in response to monitoring, tracking and performance.
Which format of online marketing you choose very much depends on your objectives and your target demographic. Whilst social networking is an excellent tool for interacting and generating a community of dedicated and loyal B2C consumers, a specifically planned, incentive-led Email Campaign might be more suitable for B2B sales promotion.
But remember that the traditional rules of marketing still apply - it's only the arena that has changed.
Harnessing its potential is easier than you think. We'd be delighted to meet with you to discuss how an Online Marketing Plan can achieve brand awareness, drive new customer conversions and increase your sales prospects. To arrange a call or request a meeting click here